VEJA kidswear

VEJA children's fashion: exclusivity through sustainability

Can the demands of sustainability and fashionable sophistication be combined in style? The makers of the French label VEJA answer this question with a resounding yes. In 2005, Sébastien Kopp and François-Ghislain Morillion launched their first sneaker collection in a refreshingly purist design that essentially only required two materials: cotton and natural rubber.

With this minimalist basic line, the company deliberately sets itself apart from other brands. VEJA children's fashion gains exclusivity through the claim to defy widespread manufacturing and distribution logic and instead focus on the product, its producers, and above all on the little wearers. In addition, the company only produces as many Shoes as the supply of raw materials allows – mass-produced goods are not VEJA’s thing.

VEJA children's shoes: perfect companions for modern kids

VEJA sets high ecological and ethical standards not only in the extraction of raw materials, but also in the processing process from finishing to the finished shoe. This principle is already hidden in the name of the label: "Veja" is Brazilian and means "look". And that is no coincidence: Although VEJA now also cooperates with companies in Peru and Uruguay, the main production site is still Brazil.

Unconventional, courageous and not deterred from the goal even by obstacles - as a real "type project", VEJA stands for a willingness to experiment and a good portion of idealism. With this unmistakable mix, VEJA children's fashion is the perfect match for enterprising boys and girls.

VEJA sneakers for girls and boys: clear colors and pragmatic design

Sneakers represent the attitude to life of an entire generation like no other shoe. Perhaps that is precisely why VEJA decided to make them the core product of its brand. VEJA sneakers for adventurous kids can be combined fantastically with any sporty, casual outfit, but also look casual with a playful dress. And the shoes impress with their fantastic comfort. They are just as suitable for romping and playing as they are for skating or a relaxed afternoon with friends.

Sneakers are actually made for playing with colors, prints and patterns. But the label resists this trend too. The declared goal of the designer duo from Paris is longevity. This is reflected in the excellent workmanship on the one hand, and in calm and timeless styles on the other. If your child enjoys their VEJA shoes next year and the year after, the French consider their mission a success.

Durable canvas fabric and a flexible rubber sole form the basis for many VEJA children's sneakers. The pragmatic design is loosened up by leather inserts in strong contrasting colors. Even the very little ones are sustainable with a pair of VEJA shoes and can easily put them on and take them off themselves thanks to the practical Velcro fastener.

Veja children's shoes - chic designs from France

The Veja brand was founded in 2004 by François-Ghislain Morillion and Sébastien Kopp. The company's goal is to produce sports shoes made from environmentally friendly materials such as organic cotton and vegetable-tanned leather. In addition, the manufacturing processes are also environmentally friendly. A Veja children's shoe can now be described as a "green shoe". In addition, the design of Veja children's shoes is conceived with great attention to detail to create attractive shoe fashion for demanding kids. Constantly increasing sales figures indicate that the environmentally friendly concept of Veja shoes has led to success.