Magazine

Another year has passed, another bigger little skier! The digital NICKIS skiwear shop opens just in time for the start of the season - as always with all the slopes must-haves that you can grow out...

Whether in St. Moritz, Lenzerheide, or Zürs – a winter ski vacation with the family is one of the highlights of the year. Optimal preparation is all the more important: because for even the younges...

The holidays are over and school is finally starting again. Your child is probably very excited and looking forward to seeing his friends and classmates again. Of course, the right outfit is a must...

With this accessory, you'll put the ultimate crown on your kids' looks: we're talking about kids' caps. What was originally a functional head covering in professional baseball has now become an abs...

The days are getting longer, temperatures are rising, and we're increasingly moving our activities outdoors: finally, summer. So, quickly pack your beach bag and head to the lake with the kids! Bes...

Not quite of legal age yet, but no longer a child – teenagers are on the threshold of adulthood and want to go their own way when it comes to fashion. Whether inspired by the stars and influencers ...

Beyoncé and her daughter Blue Ivy love them just as much as Kim Kardashian and daughter North West: mini-me styles. These looks are currently very trendy and a must-have for fashion lovers of all a...

Water lovers ahoy! When the thermometer hits 30° C, the swimming lake and pool are the "place to be" for children. Besides sunscreen, a towel, and goggles, one thing absolutely cannot be missing fr...

As the days get longer and the temperatures get warmer, we tend to spend more of our activities outside. To ensure we are well equipped for the hot days, there is one item of clothing that should d...