Steiff children's fashion
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Baby & children's fashion for all occasions – everyday wear, parties and little adventures
Clothes that make the day special
Children experience something new every day – and their clothing should be just as varied as their everyday lives. Whether quietly at home, active outdoors, or a festive family visit: Our baby and children's clothing adapts to every situation. It provides warmth, protects during play, allows freedom of movement – and looks simply beautiful.
In the baby and children's fashion category, from sizes 50 to 92 and beyond, you'll find outfits for all occasions. From the first day of life to vivid kindergarten moments – each collection has been designed with love, experience, and a sense of true childhood.
Our fashion is made for these occasions:
Everyday life – comfortable & uncomplicated
For home, the playground, or a trip to the supermarket, you need clothes that keep up. Soft shirts, stretchy pants, practical bodysuits – quick to put on and take off, easy to care for, and easy to move around in. This way, your child will feel completely comfortable, no matter what's on their plate.
Celebrations & special moments – stylish & child-friendly
Birthday parties, christenings, weddings, or family gatherings: Our more festive outfits combine elegance with comfort. Delicate knit sweaters, lovingly crafted dresses, or sophisticated outfits with small details make every occasion special—without your child having to forgo comfort. Discover our festive fashion for all occasions.
Being outside – protected & mobile
Whether romping in the garden, strolling through the woods, or zipping through the streets on a balance bike, children need clothing that protects and accompanies them. Our weatherproof jackets, cozy hats, flexible pants, and UV-protective shirts are made for every adventure—in spring, summer, fall, and winter.
For sleeping – gentle & soothing
Pajamas made of soft jersey, cozy rompers, and sleeping bags made of breathable materials give your child a cozy night's sleep. Free from irritating seams or scratchy labels, so dreams are as carefree as the day before.
On the go – practical and beautiful at the same time
Whether for a visit to friends, a pediatrician's appointment, or a short trip, our baby and children's clothing is functionally well-designed. Clever closures, uncomplicated cuts, and stylish colors ensure your child feels comfortable in every situation – and you, as parents, can enjoy easy handling.
Margarete Steiff – The Story of Children's Dreams Come True Our founder, Margarete Steiff, was a remarkable figure in many ways. Completely unusual for her time, she fought for her place in life as a young girl, against much adversity, and became an independent entrepreneur. With a pincushion in the shape of a small stuffed elephant, she wrote the first chapter of an unprecedented success story that continues today, more than 140 years later. Thanks to the loving dedication and quality awareness of all employees, the personal stories of Margarete Steiff and Margarete Steiff GmbH remain inextricably linked. Those who believe in themselves are free. Margarete Steiff