2017. And in China, where celebrities are major role models. When actress Huo Siyan posted a photo of her son Du Yuqi in the mini version of her husband's tuxedo, demand at Baby Dior exploded.

Since then, labels like Burberry and Ralph Lauren have been strategically dressing Chinese kidfluencers. Or rather: the children of influencers, for example, Gogoboi. In our country, the hype began in the same year, with Beyoncé and her then five-year-old daughter Blue Ivy. The two appeared at various events in coordinated Gucci dresses.

Other fans of Mini-Me dressing: Kim Kardashian, who shares matching looks from Vetements and Givenchy with her daughter North, Victoria Beckham, and: Chrissy Teigen. When she and her daughter wore identical onesies for a cookbook photo shoot in the same year, they immediately sold out. Probably also because they were printed with avocados, another great millennial passion.

Of course not. After all, you can't simply transfer an evening dress to a child's body. Mini-Me looks are cut for children but are made from the same materials as the adult version. That's a good thing because we at Nickis believe that everyone should feel comfortable (and be able to jump wildly in their outfit).

Because of the current generation of parents. The more digital natives become parents, the more natural the presence of children on Instagram & Co. becomes. After all, they tell their children's stories digitally from the beginning, usually from pregnancy onwards. This is called "sharenting" in social media speak.

Moreover, the millennial generation has a much greater awareness of high quality and sustainability. The fact that a child quickly outgrows their wardrobe is no longer an argument for fast fashion. But actually, it's much simpler: children belong to us! And you can't emphasize that enough.

Because it creates a sense of togetherness. Would people who don't love each other above all else coordinate their fashion decisions? Absolutely not.

And probably, in times when individuality is celebrated more than ever – and sometimes defended with elbows – coordinated looks are a sign of true strength: Together we are strong! There is no more important message you can give to children.